These are just some examples of the many spring & summer emails that I worked on. These emails highlighted some of VV’s key men’s signature and best-selling products in the spring/summer seasons: Chappy Trunks and On-The-Go (OTG) Performance collection (which is known to have cooling, and stretch materials in their pants and shirts).
I was challenged to think more critically about how we could better inform our customers about the Chappy Trunks and OTG products, so it was a process of me reaching out to the Marketing team to get a comprehensive list of the SKUs and making sure I was using the most updated logo brandings of the men’s products.